Tuesday, September 28, 2010

"Outcomes"

The United Way of Greater Victoria recently launched their fundraising campaign for 2010-11 with the goal of $6,200,000.00!!!!

While I have been producing the images for their campaigns for the last 14 years a change of creative houses brought with it a new photography supplier. Hey, stuff happens. So my role for them has shifted into the corporate end of their photography needs.





This year, for the first time, UWGV has introduced a publication titled "Outcomes", specifically designed to inform the public and donors where their donations have been utilized and some of the numbers and human stories to illustrate how those dollars have had positive results.

I was commissioned to do the photography and it was a truly wonderful experience! The subjects in the photographs were people in our community who understand the results from donor generosity first hand. I worked with some charming little girls, some warm and interesting seniors and several great individuals from our ethnic communities.
It's a very exciting opportunity to photograph and work with people who believe and appreciate what has been done to assist them. They were all eager to be involved.
Hopefully this brochure will make it easier for people to understand how effective their donations to the United Way can be in making our own communities better places for us all.
The "Outcomes" book can only encourage us all to assist the United Way and those in our community
who need a hand up.

1 comment:

  1. Greg, this is a perfect job for you. As these 2 shots show, your wonderful approach to dealing with people, brings out the best in your subjects!

    Russ

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