Sunday, October 24, 2010

Inspire The World

"Inspire The World" is the name and theme of the fund-raising campaign at the Vancouver Island Cancer Centre.
The campaign is working to create the $$$$$$$ neccessary for the expansion of the centre to include a new Patient and Family Support Centre and a Radiation Innovation Wing.
I worked with the creative team of Russ Willms and Jeremie White at http://www.suburbiaadvertising.com/  to  produce a visual campaign with warmth and personality to which the public has been responding, and the success of the project is getting close to being within sight.
The subjects of the photographs are all patients, researchers, doctors, survivors and individuals who have seen how effective the work is that has been going on at the Vancouver Island Cancer Centre. What a strong and committed group of individuals and personalities!!! It was a very powerful experience for me, and we can all be inspired by their thoughts and comments that are used in the ads.
I don't know of anyone who has not been touched in some way by having cancer intrude in their lives, or the lives of their families or friends.
Please support this campaign and contribute to http://www.inspiretheworld.ca/ to improve the services the Vancouver Island Cancer Centre is providing our community.

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